ChalChitra Abhiyaan, is a media cooperative, engaged in making  documentaries, interviews, news features and short films, on a range of local issues in the province of Western UP. 

The design concept for the identity of ‘ChalChitra Abhiyaan’ focusses on brand persona development, underlying symbolism, visual impact and it’s usability and application across various platform rather than just rewriting the brand with literal symbolism. 

Therefore, the visual identity is perceived as bold brush strokes, universally used to visually express the voice against injustice along with the initials C C A.

The basic shapes Circle, square/rectangle, triangle – each having its specific symbolic values and visual impact. The text above and below ‘C C A’, mimics the film reel cut-outs

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