The Cognate
Drawing inspiration from culture and faith, the challenge was to develop an identity that is not only reflective of the values that represent the Muslims of India but our aim was to translate these insights while retaining an image that was youthful, intellectual and trustworthy.
Inspiration : The Moon
From tracking its sighting to marking important events to its cultural significance, the Moon is a witness to our cultural unity in more ways than one. It’s sighting always being an important news to the Indian Muslims, is a metaphor that translates the purpose of The Cognate – To highlight issues that matter the most to them!
